Search Engine Optimization
Maximise your website's potential with our SEO strategies
Improve the organic traffic of your website
Now that you have a website that displays the products and services your business offer, you need to make the website accessible and easy to find for your target audience. One of the most popular ways of finding a website over the internet is using a search engine, like Google or Bing, which uses its own private algorithm to rank the websites based on things like keywords, popularity and other factors.
At Generatium, we aim to drive valuable and relevant traffic to your website to improve your search engine visibility. Our team of SEO experts are experienced with working with businesses big and small, using highly-targeted strategies to achieve impressive results.
SEO Services Provided
Our experienced team provides multitude of SEO strategies to support your marketing requirements.
Optimising just one of your pages for search engines is not good enough; every single page needs to be optimised thoroughly, all the way through to individual product pages to drive sales. Our digital marketing team are experts in SEO strategies, making sure that your whole website is optimised ready for users and for search engines to improve your rankings.
SEO Health Check
One of our first tasks will be to check the general ‘health’ of your website. By this, we mean taking a look into everything from the technical side of your site, right through to the analytics and performance of specific pages. We will be able to outline where to focus our strategies, allowing us to take your digital marketing to a whole new level and deliver tangible results for your website.
Having a technically optimized website shows the search engines that you are investing in your online presence to bring your users the best experience possible. We will provide a full technical SEO audit on your website and implement all the fixes that your your website needs to be ready for any campaigns going forward.
Making sure your website is optimised for mobile is more important than ever as it can affect your visibility on search engines as well as provide a poor experience for users. Our team will carry out a full mobile audit and determine the actions and changes that need to be made to make your website mobile-user friendly.
What is SEO?
A search engine optimization, or SEO, is basically optimizing your website to increase the internal ranking that a search engine has over your website, making it appear in the top results when a user searches for specific words related to your business and quickly increasing your brand popularity and potential sales.
As specialists in SEO strategies, we will take extra care of your website to climb up the search engine rankings and making it stay in there for as long as you want us. We will analyse every page and contents of your website to make it search engine friendly.
Every business and website is different which is why we always create a bespoke strategy for our clients. We need to understand your business, your goals, and your competitors to deliver a strategy that gets you results. We’ll start with keyword research to analyse your existing performance in search and form a SEO strategy based on the information received.
We will also research some of your competitors strategies and rankings to analyse their performance. Reviewing your competitors’ websites will provide invaluable information on how to make the most out of yours. This will show invaluable information about the strengths and weaknesses related to your current site that we can use to improve your website and climb the ranking ladder.
We will make recommendations based on our research and knowledge and devise a bespoke search engine optimisation strategy, by making use of Google Analytics and our SEO software to monitor website performance as well as your target goals. Based on the data gathered, we will react and respond, making alterations and updates to the websites when necessary.
Why should you invest in SEO?
We use search engines to find the services and products we are interested in, and with 90% of searches not going past the first page you need to be appearing on the front page. So with the help of SEO, it will be your web page on the front page and at the top of the search results.
Being higher up in the ranking in search engines is going to help you gain more visibility and traffic which can help you to grow your company. Additionally, with SEO the size of your company doesn't matter as no search engine considers company size as a ranking factor. It’s all about offering value to your audience, and with the correct strategy, you will be able to compete with the big fish.